Well, that was quick, wasn’t it? Usually, when a service/app gets popular, companies tend to wait a little longer to bring ads to it. But Microsoft has taken the plunge and got ads in Bing Chat, which is powered by ChatGPT.
The reason? Microsoft says it wants to increase the revenue for publishers. In an official blog post, Microsoft said that the new Bing is helping to better address people’s search needs with new capabilities like chat, answers, and content creation. “These new experiences have caused questions about what this might mean for content publishers in terms of traffic,” said the company in the blog post.
The company further explained how ads have been integrated, We have uniquely implemented ways to drive traffic to public