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    Home»Revenue»Senior Meta advertising executive departs amid efficiency drive
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    Senior Meta advertising executive departs amid efficiency drive

    yourrevenueBy yourrevenueMarch 27, 2023Updated:March 27, 2023No Comments2 Mins Read
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    A veteran Meta advertising product executive will leave the company in May, according to an internal announcement seen by Reuters, amid a months-long pruning of projects and staff that Chief Executive Mark Zuckerberg has dubbed the “year of efficiency.”

    Dan Levy, currently the social media giant’s vice president of business messaging, said in a post to Meta’s internal social network on Monday that he wanted to focus on family after losing a child to leukemia.

    A Meta spokesperson confirmed Levy’s departure and said business messaging would remain a strategic priority and area of investment for the company this year.

    Levy did not immediately respond to a request for comment.

    Levy has been at Meta for 14 years. The business messaging project he heads has been flagged by Zuckerberg for growth potential, although he was replaced last year as overall head of ad and business products.

    Levy’s departure comes amid a difficult season for Meta, which last week announced a second major round of layoffs tied to a restructuring plan to kill off lower-priority projects and “flatten” layers of middle management. Another ads VP on the sales side, Michelle Klein, also announced this week that she was leaving. She led a marketing unit of around 1,000 people and steered the company’s rebranding from Facebook to Meta, according to her LinkedIn profile.

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