The overall TV sports market is expected to touch Rs 9,830 crore and sports digital revenue will hit Rs 4,360 crore by FY26, according to a report. The digital revenue for sports, which was Rs 1,540 crore in FY21, is expected to grow three-fold to Rs 4,360 crore in FY26, it added.
While Cricket continues to dominate the sports viewership in India with the IPL season having the most significant impact, other non-cricketing franchise-based events such as kabaddi, football, kho-kho etc ar ..
The digital revenue for sports is growing with a high double-digit CAGR of 22 per cent, said the joint report by industry body CII, KPMG and India Broadcasting Digital Foundation.
“The same is likely to be driven by organic growth in the number of OTT viewers in India, as well as an increase in consumption of sports on OTT, fuelled by the convenience of anywhere viewing,” the report said.
The advertisement revenues for sports properties on digital platforms are likely to be d ..
